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Small Winery Marketing Certificate

This program roadmap represents one possible pathway to complete the program. Please see a counselor to create an education plan that is customized to meet your needs. This roadmap is not a guarantee of course availability or financial aid applicability. For counseling appointments call 916.608.6510. 

Total Units:
15

First Year

Semester 1

8.5 Units
Course Units Pre-Reqs^ Semesters Offered*
VITI 304
Wine Component Tasting, Hospitality and Service, and Food Pairing
3
F, S
VITI 306
Wines of California
1.5
F, S
MKT 300
Principles of Marketing
3
F, S
BUSTEC 363
Introduction to Electronic Spreadsheets
1
F, S

Semester 2

6.5 Units
Course Units Pre-Reqs^ Semesters Offered*
VITI 307
Wines of the Sierra Foothills
1.5
F, S
BUSTEC 332
Integrated Business Projects
3
F, S
WEXP 498
Work Experience in (Subject)
2
F, S

Notes

  • This program offers comprehensive marketing and management training and workforce development to wine growers, vintners and tasting room operators in the El Dorado and Amador wine areas.


Career opportunities include:


  • Winery tasting room coordinator
  • Winery social media associate
  • Winery event coordinator
  • Winery customer relationship specialist


Catalog Year: 2024-2025

Published April 07, 2024

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