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Advertising and Sales Promotion A.A. Degree

Full Time

This program roadmap represents one possible pathway to complete the program. Please see a counselor to create an education plan that is customized to meet your needs. This roadmap is not a guarantee of course availability or financial aid applicability.

Catalog:
2025-26
GE Pattern:
local AA/AS
Total Units:
61

First Year

Semester 1

15 Units
CAT. COURSE UNIT Prerequisites GE AREA
Req
BUS 300
Introduction to Business
3
L4
Req
MKT 300
Principles of Marketing
3
Req
MKT 314
Advertising
3
Req
CISC 300
Computer Familiarization
1
GE
ENGL C1000
Academic Reading and Writing or
3
L1A
ENGL C1000H H
Academic Reading and Writing - Honors
3
GE
any Area L7B (Life Development Skills) course
2
L7B

Semester 2

15 Units
CAT. COURSE UNIT Prerequisites GE AREA
Req
MKT 310
Selling Professionally
3
Req
CISA 330
Desktop Publishing
2
RE
BUSTEC 305
Introduction to Business Information Technology
3
GE
any Area L5 (Natural Sciences) course
3
L5
GE
any Area L6 (Ethnic Studies) course
3
L6
GE
any Area L7A (Physical Education) course
1
L7A

Second Year

Semester 3

16 Units
CAT. COURSE UNIT Prerequisites GE AREA
Req
ARTNM 303
Graphic Design: Typography
3
Req
BUS 340
Business Law
3
Req
GEOG 330
Introduction to Geographic Information Systems
3
L2
RE
ACCT 301
Financial Accounting
4
Elec
any elective course
3

Semester 4

15 Units
CAT. COURSE UNIT Prerequisites GE AREA
Req
MKT 312
Retailing
3
RE
ECON 302
Principles of Macroeconomics
3
Req
ARTNM 324
Digital Design
3
GE
any Area L1B (Oral Communication & Critical Thinking) course
3
L1B
GE
any Area L3 (Arts & Humanities) course
3
L3

H honors courses

Explanation of Categories
Req Required Core A course that is required for this program
GE General Education A course that fulfills a specific general education requirement for a degree, which can be replaced with another course that meets the same requirement
RE Restricted Elective A course selected from a list of elective courses specified for this program in the course list in the catalog, which can be replaced with another course from the same list
Elec Degree Elective A degree-applicable course that is part of a degree roadmap to ensure that there is a total of at least 60 units, which is a requirement for an associate degree

Career path

Career Options:

This degree prepares students for employment with retail and general business organizations, advertising agencies, and advertising media companies (radio, television, magazines, newspapers, and outdoor).

Advising Notes:

  • This degree can be completed using either the local AA/AS general education (GE) pattern or the Cal-GETC transfer GE pattern. See a counselor to determine which pattern is best for you based on your academic goals.
  • Students can substitute ESLW 340 for ENGL C1000/C1000H (formerly known as ENGWR 300/480).
  • Elective Courses: any elective courses numbered 100-499, or having a 4-digit number starting with C.

Scheduling Notes:

  • ARTNM 303 and MKT 314 are offered in the fall.
  • MKT 310 is offered in the spring.

Other Notes:

  • Business students planning to transfer should consider the Business Administration AS-T degree. See a counselor and the catalog for more information.

Published April 12, 2025

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